YOI = good in Japanese
It represents the mutual meaning of the link between YOU [the Maker, the User, Nature] and I.

YOI-YOI is a media that brings together nature, creators and users through the objects used in daily life, made by creators with their local background and thoughts.
With free thinking and values, we will find beauty and purpose.

updated monthly.

Reiko Ebihara / Creative Direction, Art Direction & Curation
Gunnar Bauer / Graphic Design & Website Programming
Kaori Kurihara / Translation
Yuriko Horie / Editorial Support
Rebekah Wilson-Lye / English Proof


Julia Wilton, Yamakyu Japanware, Iván Montero Peláez